Everything about Hires Root Beer totally explained
Hires Root Beer is a
soft drink which is currently marketed by
Dr Pepper Snapple Group, and shares the title of America's oldest soft drink with
Detroit's
Vernor's ginger ale.
Hires Root Beer was created by
Philadelphia pharmacist Charles Elmer Hires on
May 16,
1866, who gave it the name
root beer rather than
herbal tea. It debuted in
1876 at the
Centennial Exposition in
Philadelphia, Pennsylvania, and was sold to the public in bottles in
1893.
Hires' choice of name for his product caused a problem: the word "beer" drew the wrath of the
temperance movement. He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread.
Hires Root Beer was promoted as "The Temperance Drink" and "the Greatest Health-Giving Beverage in the World." Hires advertised aggressively, believing "doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does."
Hires Root Beer kits, available in the
United States from the early
1900s through the
1980s allowed consumers to mix a dry extract with water, sugar and yeast to brew their own root beer. However, most consumption was of pre-bottled root beer.
By
1989, it had been acquired by
Cadbury Schweppes, now Dr Pepper Snapple Group.
The manufacturer considers it the longest continuously made soft drink in the United States; however,
Vernor's ginger ale (currently also owned by Dr Pepper Snapple Group) also makes that claim.
Further Information
Get more info on 'Hires Root Beer'.
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